Developed A-thletes, a digital platform by Hublot created to engage the athletic community through powerful storytelling. In response to Hublot’s ambition to connect with athletes beyond sponsorship, MAYA crafted the full strategy, led editorial direction, sourced talent, and produced written and multimedia content—while also overseeing the platform’s design and launch.
Stats:
- +130K FOLLOWERS IN 6 MONTHS
- +11% ENGAGEMENT RATE
- X10 MORE ENGAGEMENT ON EDITORIAL CONTENT
- +20M REACH PER YEAR